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bd40bc7c7a Article - McKinsey Quarterly Thinking strategically June 2000 – A company should make sure that it is the best possible owner of each of its business unitsnot simply hold on to units that are strong in themselves. Placement of business units within the matrix provides an analytic map for managing them. Pages Navigation Menu HomeFinance Wiki Corporate Finance Capital Market Economics Financial Reporting Different Types of Funds Derivatives Debt Securities and Bonds Equity Research/Valuation Crack Finance Fin Articles Marketing Strategy Systems/IT Operations HRM Banking Quiz Finance Quiz Technology Quiz Banking Quiz Marketing Quiz Economics Quiz Capital Market Quiz Business Quiz IBPS Banking Awareness Computer Awareness Business Awareness Marketing Awareness IT Officer Quiz Alerts/News IBPS/Banking MBA Others Recent Posts Previous Papers IBPS/SBI/Banking MAT/CAT/MBA Practice Tests Quantitative Data Interpretation Logical Reasoning English/VA Interview Questions Online Fraud Home Strategy General Electric Matrix (GE Matrix) General Electric Matrix (GE Matrix) Posted on March 21, 2012 by admin in Strategy. In response, management thinkers developed frameworks to address this new complexity. The GE multi factoral was first developed by Mckinsey for General Electric in the 1970s. The arrow is outwards thus showing that the SBU is expected to grow and gain strength and then its tip indicates the future position of the SBU. ^ "GE McKinsey Matrix". analysis, but somewhat more complicated. it does not want stock accumulation).
Market-activated corporate strategy; see Frederick W. ^ [, "GE Approach- Strategic Views"] Check url= value (help). The G.E matrix helps a strategic business unit evaluate its overall strength. Each product, brand, service, or potential product is mapped in this industry attractiveness/business strength space. It is more complex in comparison to the BCG matrix. The G.E matrix is constructed in a 3x3 grid with Market Attractiveness plotted on the Y-axis and Business Strength on the X-axis, both being measured on a high,medium,or low score. However, with the GE model the dimensions are multi factoral. ^ "McKinsey Matrix/GE Business Screen". This is more advanced form of Growth matrix model compared to BCG Matrix. Please create a profile to print or download this article.